{
  "about": "Reader questions and gold labels written for this test. Q01-Q30 were committed before run 1; Q31-Q38 and the no_access rule were added after run 1 and committed before run 2.",
  "label_rules": {
    "answered": "One or more excerpts, alone or combined, directly answer the question for the population, market and time period it asks about.",
    "partly": "In-scope excerpts address part of the question, or a closely related aspect, but leave a material part of it open.",
    "not_covered": "No in-scope excerpt addresses the question.",
    "no_access": "The only in-scope excerpts that address the question come from studies the reader cannot open. Say the study exists and who owns it; do not answer from it or quote it.",
    "scope": "Evidence from a different market, audience or time period than the question asks about never counts. A question about UK shoppers is not answered by US excerpts; a question about shoppers over 60 is not answered by Gen Z excerpts; a question about 2024 is not answered by 2026 interviews. If such a question has no in-scope evidence, it is not_covered. A question that names no market, audience or period is about this team's own research and can be answered by any study whose population fits. Access never changes scope: a restricted study about a different market, audience or period does not count either. If an open in-scope excerpt answers or partly answers the question, label it from the open evidence."
  },
  "questions": [
    {
      "id": "Q01",
      "question": "Which foods get bought in bulk at 20% off?",
      "gold": "answered",
      "support": [
        "E01"
      ],
      "case": "direct",
      "note": "E01 names rice and pasta as foods bought for the next month at a 20% discount."
    },
    {
      "id": "Q02",
      "question": "What got someone to try a new spicy snack?",
      "gold": "answered",
      "support": [
        "E15"
      ],
      "case": "direct",
      "note": "E15 directly attributes the first purchase of a new spicy snack to a short video."
    },
    {
      "id": "Q03",
      "question": "Why does a UK online shopper choose a repeat basket?",
      "gold": "answered",
      "support": [
        "E31"
      ],
      "case": "direct",
      "note": "E31 describes reusing the previous basket to avoid searching again for regular ingredients."
    },
    {
      "id": "Q04",
      "question": "Why make a second grocery stop?",
      "gold": "answered",
      "support": [
        "E04"
      ],
      "case": "direct",
      "note": "E04 describes spending extra time at a second shop to afford tomatoes and beans for dinner."
    },
    {
      "id": "Q05",
      "question": "When does a store-brand yogurt buyer switch products?",
      "gold": "answered",
      "support": [
        "E28"
      ],
      "case": "direct",
      "note": "E28 identifies an out-of-stock product as the reason for switching rather than making another trip."
    },
    {
      "id": "Q06",
      "question": "Are little indulgences now conditional on covering necessities first?",
      "gold": "answered",
      "support": [
        "E03"
      ],
      "case": "paraphrase",
      "note": "E03 describes adding a treat only when money remains after the basics."
    },
    {
      "id": "Q07",
      "question": "Can a jumbo format still be the worse deal?",
      "gold": "answered",
      "support": [
        "E06"
      ],
      "case": "paraphrase",
      "note": "E06 gives an example of a larger bag costing more per unit of weight than a smaller one."
    },
    {
      "id": "Q08",
      "question": "Why might a parent reject a weekday recipe before placing a UK grocery order?",
      "gold": "answered",
      "support": [
        "E36"
      ],
      "case": "paraphrase",
      "note": "E36 explains dropping meals that take over half an hour because dinner must be ready before the children's bedtime."
    },
    {
      "id": "Q09",
      "question": "Why do Gen Z snack buyers choose small packs, and when do they buy a bigger bag?",
      "gold": "answered",
      "support": [
        "E11",
        "E12",
        "E13"
      ],
      "case": "combine",
      "note": "E11 and E12 explain small packs through cash commitment and variety, while E13 explains a larger bag for sharing."
    },
    {
      "id": "Q10",
      "question": "What keeps store-brand oats in the basket, and what makes people drop store-brand coffee?",
      "gold": "answered",
      "support": [
        "E21",
        "E27"
      ],
      "case": "combine",
      "note": "E21 attributes repeat oat purchases to comparable cooking quality, while E27 attributes abandoning coffee to bitterness despite its lower price."
    },
    {
      "id": "Q11",
      "question": "How do US budget cutters and UK online shoppers check ingredients as they plan meals?",
      "gold": "answered",
      "support": [
        "E05",
        "E34"
      ],
      "case": "combine",
      "note": "E05 supplies the US freezer check and E34 supplies the UK fridge and freezer check before completing a meal list."
    },
    {
      "id": "Q12",
      "question": "Do people keep buying store brands after the sale ends?",
      "gold": "partly",
      "support": [
        "E21",
        "E22",
        "E23",
        "E27",
        "E28"
      ],
      "case": "partial",
      "note": "E23 is one shopper who tried a product on discount and has not bought it again; the others cover store-brand loyalty in general, so what most shoppers do after a promotion ends stays open."
    },
    {
      "id": "Q13",
      "question": "Do younger people care about price more?",
      "gold": "partly",
      "support": [
        "E11",
        "E14",
        "E16",
        "E19"
      ],
      "case": "partial",
      "note": "The Gen Z excerpts show cash limits and a willingness to pay more for fullness, but provide no comparison of price sensitivity with an older group."
    },
    {
      "id": "Q14",
      "question": "Does planning around the freezer help US budget cutters waste less, and how much does it save?",
      "gold": "partly",
      "support": [
        "E05"
      ],
      "case": "partial",
      "note": "E05 links freezer checks and meal planning to avoiding unused ingredients but gives no monetary saving."
    },
    {
      "id": "Q15",
      "question": "Do snack videos get US Gen Z shoppers to try things and keep buying them for months?",
      "gold": "partly",
      "support": [
        "E15"
      ],
      "case": "partial",
      "note": "E15 reports a video-driven trial and a condition for buying again but no observed repeat purchases over several months."
    },
    {
      "id": "Q16",
      "question": "Are US budget cutters batching grocery trips, and what does that save on fuel?",
      "gold": "partly",
      "support": [
        "E08"
      ],
      "case": "partial",
      "note": "E08 describes waiting for several needs to avoid a special car trip but does not quantify the fuel saving."
    },
    {
      "id": "Q17",
      "question": "Does tracking the bill on a phone keep US budget cutters within budget and make them calmer?",
      "gold": "partly",
      "support": [
        "E07"
      ],
      "case": "partial",
      "note": "E07 describes using a phone total to remove items above a spending limit but says nothing about anxiety or calmness."
    },
    {
      "id": "Q18",
      "question": "Do UK online deliveries fit around work, and how often are they late?",
      "gold": "partly",
      "support": [
        "E32",
        "E40"
      ],
      "case": "partial",
      "note": "E32 fits a delivery slot around work and E40 prepares for possible lateness, but neither reports how often deliveries are late."
    },
    {
      "id": "Q19",
      "question": "Do UK households agree dinners before ordering, and do they follow the plan?",
      "gold": "partly",
      "support": [
        "E33",
        "E38"
      ],
      "case": "partial",
      "note": "E33 and E38 describe household input before ordering but do not report whether the planned dinners are actually followed."
    },
    {
      "id": "Q20",
      "question": "Do UK shoppers wait for a 20% discount on rice, pasta and cleaning supplies, then stock up?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_market",
      "note": "E01 and E02 describe this promotion behaviour only in the US, while the UK excerpts do not address promotions or stockpiling."
    },
    {
      "id": "Q21",
      "question": "Do UK shoppers stay with store-brand dish soap because it cleans pans for less?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_market",
      "note": "E22 describes this store-brand loyalty only in the US, while the UK study has no store-brand evidence."
    },
    {
      "id": "Q22",
      "question": "Do UK Gen Z shoppers buy single-serving snacks to change flavours more often?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_market",
      "note": "E12 covers flavour variety for a US snack buyer, and there are no UK snacking interviews."
    },
    {
      "id": "Q23",
      "question": "Do US shoppers over 60 buy small snack packs to avoid tying up cash or getting stuck with one flavour?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_audience",
      "note": "E11 and E12 give these reasons for buyers aged 22 and 25, with no snacking evidence for people over 60."
    },
    {
      "id": "Q24",
      "question": "Do US children under 18 skip an afternoon snack when its price goes up?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_audience",
      "note": "E16 describes a 26-year-old's response to a snack price increase, and no study includes children under 18."
    },
    {
      "id": "Q25",
      "question": "Do UK online shoppers over 60 reuse last week's basket to avoid searching again?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_audience",
      "note": "E31 describes this behaviour at age 47, and the only UK study excludes people over 60."
    },
    {
      "id": "Q26",
      "question": "In 2024, did US budget cutters wait for 20% off before stocking up on rice and pasta?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_period",
      "note": "E01 comes from August 2026 interviews and supplies no evidence about shopping in 2024."
    },
    {
      "id": "Q27",
      "question": "In 2025, did US Gen Z shoppers try new snacks after watching short videos?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_period",
      "note": "E15 comes from March 2026 interviews and does not place the snack trial in 2025."
    },
    {
      "id": "Q28",
      "question": "In June 2026, were UK online shoppers building orders from the previous week's basket?",
      "gold": "not_covered",
      "support": [],
      "case": "wrong_period",
      "note": "E31 comes from November 2025 interviews, with no UK follow-up evidence for June 2026."
    },
    {
      "id": "Q29",
      "question": "Do animal welfare labels change what people buy?",
      "gold": "not_covered",
      "support": [],
      "case": "absent",
      "note": "No excerpt discusses animal welfare labels or their influence on purchasing."
    },
    {
      "id": "Q30",
      "question": "How much will US shoppers pay for grocery delivery?",
      "gold": "not_covered",
      "support": [],
      "case": "absent",
      "note": "No excerpt discusses delivery fees or willingness to pay for delivery, and the delivery interviews are from the UK."
    },
    {
      "id": "Q31",
      "question": "Why might a US pet owner avoid variety in an animal's diet?",
      "gold": "no_access",
      "support": [
        "E41"
      ],
      "case": "restricted",
      "note": "Only E41 in the Category team's restricted S5 addresses pet diet changes, and the open studies contain no pet-feeding evidence."
    },
    {
      "id": "Q32",
      "question": "Why do US pet owners prefer resealable food bags and avoid scented cat litter?",
      "gold": "no_access",
      "support": [
        "E42",
        "E44"
      ],
      "case": "restricted",
      "note": "E42 and E44 address these pet-supply choices only in S5, which is restricted to the Category team."
    },
    {
      "id": "Q33",
      "question": "In the September 2026 US promotion interviews, why did a shopper rebuy a named-brand tomato sauce at full price after the offer ended?",
      "gold": "no_access",
      "support": [
        "E46"
      ],
      "case": "restricted",
      "note": "E46 addresses this full-price repurchase only in the Pricing team's restricted S6, and no open study covers September 2026."
    },
    {
      "id": "Q34",
      "question": "In the September 2026 US promotion interviews, why had shoppers not bought promoted named-brand cereal or olive oil again at full price?",
      "gold": "no_access",
      "support": [
        "E49",
        "E50"
      ],
      "case": "restricted",
      "note": "E49 and E50 address these post-promotion purchases only in S6, which is restricted to the Pricing team."
    },
    {
      "id": "Q35",
      "question": "Which foods do US shoppers buy in bulk at 20% off, and why do they rebuy a named-brand tomato sauce at full price after its promotion ends?",
      "gold": "partly",
      "support": [
        "E01"
      ],
      "case": "open_beats_restricted",
      "note": "Open E01 names the bulk foods, but only restricted S6 covers full-price repurchase of the named-brand tomato sauce."
    },
    {
      "id": "Q36",
      "question": "Why might a US shopper choose the smaller bag after comparing the price per ounce, even on a sale ticket?",
      "gold": "answered",
      "support": [
        "E06"
      ],
      "case": "open_beats_restricted",
      "note": "Open E06 directly explains choosing the smaller bag by its lower price per unit of weight, even though restricted E48 is a close match."
    },
    {
      "id": "Q37",
      "question": "Why do UK pet-food buyers prefer resealable bags?",
      "gold": "not_covered",
      "support": [],
      "case": "restricted_wrong_scope",
      "note": "Restricted E42 discusses resealable pet-food bags only in the US, while the UK study contains no pet-food evidence."
    },
    {
      "id": "Q38",
      "question": "In 2024, why did US shoppers rebuy a named-brand tomato sauce at full price after its promotion ended?",
      "gold": "not_covered",
      "support": [],
      "case": "restricted_wrong_scope",
      "note": "Restricted E46 is from September 2026 and supplies no evidence about promotion responses in 2024."
    }
  ]
}