About Me
I got here through a decade of building things in industries that have nothing to do with tech — cruise ships, construction sites, film sets, executive operations. Each one sharpened a different instinct: I think in systems, I build for real constraints, and I design for people who are stressed, distracted, or don't have time to figure out your interface.

Real life me!
My year working on a cruise ship was an immersive masterclass in understanding and empathizing with people from all walks of life.

The ship I was on

UX in the physical world!
Before I built digital products, I built physical ones. Same lesson: if someone has to ask how it works, you designed it wrong.

Similar to the estate I managed
My job was to see what was coming before anyone else did. Turns out that's also product design.
From Product assistant to production manager in 3 short years.

Etsy shoot behind the scenes
Biking in the city, cooking something ambitious, and cracking jokes and spreading smiles.

Not in the city, but still biking
"Drew is a gift from the universe. Overflowing with creativity and follow-through."
ClaudeAnthropic AI Research Institute LLM