Intuitive Tools
Tracking tools that respect parent comfort
Maro Parents
Empowering Parents in Children's Mental Health
Project Scope
Mobile App Design
3 months
Early-stage B2C Startup
Role & Team
Designer - Drew Miller
Designer - Mel Martin
Designer - Emily Boyd
Designer - Jeanine Reeman
Key Metrics
101 Screens Created
14 User Interviews
4+ Iteration Stages
Deliverables
User Interviews
High Fidelity Designs in Figma
Interactive Prototypes
Ideation Materials & Project Handoff
I worked with three other product designers on a client project for Maro, an early-stage startup with a basic app. We researched parents' needs and designed resources and tracking tools in Figma, then presented our designs and prototypes to the company. Our team's work was not shipped. The CEO later came back to me for more work.
PROBLEM SPACE
How can parents find relevant, credible information and record concerns without making an already demanding routine harder?
THE CHALLENGES
Expertise Gap
Parents lack specialized knowledge to identify early warning signs of mental health issues
Access to Care
The design needed to help parents find appropriate resources without implying that an app replaces professional care
Trust Barriers
Mental health resources online lack credibility, making it difficult for parents to determine what advice to follow
THE OPPORTUNITY
How might we empower parents with the tools and knowledge they need to support their children's mental health journey?
Credible Information
Credible information through trusted design
Holistic Support
Supporting immediate concerns and long-term wellbeing
Building Trust in a Sensitive Space
Parents seeking mental health resources for their children need more than just functionality—they need confidence in the expertise, data practices, and legitimacy of the platform. This critical evolution focused on establishing trust through credibility signals, transparent data policies, and reduced friction.
Human Connection
Real photos create immediate trust by humanizing clinical expertise
Parenting Experience
6/6 user interviews confirmed that fellow parents' experiences significantly enhanced credibility
Credential Clarity
Detailed qualifications provide transparent credibility markers for quick assessment
Flexible Logging: Meeting Parents Where They Are
Parents need to track their child's mental health in ways that fit their unique circumstances. Our challenge was creating a system that would capture useful data while accommodating diverse conditions, preferences, and levels of commitment.
Multiple Children
Designed profile switching after user interviews revealed the need to track siblings separately
Easy to input
Designed a two-click interface with emoji selection to minimize friction in daily tracking
Clear Calendar
Added visual day selection with one-click access to historical data visualization
Intentions Feature
Initial attempt to add accountability and customization, though requiring further refinement
Curating Resources That Deliver Real Value
Parents face an overwhelming sea of mental health information with no way to determine what's credible. Our challenge was curating expert-vetted resources that eliminated decision fatigue and presented actionable insights parents could immediately apply to their family's needs.
Chip System
Instituted a one-click filtering system to surface relevant content instantly
Curated Categories
Organized content into clear topics to reduce cognitive load for stressed parents
Age Based Filtering
Designed age-range filters after 80% of testers identified this as their primary search criteria
Expert Highlight
Prominently featured expert credentials to establish immediate credibility - Trust being a key differentiator
INSIGHTS
What I Learned
1
Metrics drive design priorities
Align UX decisions with business goals to create purposeful experiences that deliver measurable results.
2
Focus beats ambition
Our redesign scope was too broad. Decisive prioritization of core features would have yielded better outcomes faster.
3
Respect fuels collaboration
In high-pressure environments, acknowledging diverse perspectives prevents frustration and enables teams to produce their best work together.
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